Judging Criteria
Quality
Quality of design, concept, execution and materials/medium. Creativity in
project design, development, implementation, message delivery and originality.
Efficiency
Effective use of materials, manpower, resources and budget. Describe the purpose and various elements of the program,
activity or campaign.
Community or Economic Impact
Entries are only required to meet either community or economic impact, so nominations will not be penalized for lacking
both community and economic impact. Entries must specify which criteria they are addressing (Community or Economic Impact). Entries emphasizing both community and economic impact may address criteria in the application.
Identify the message that was relayed to governmental officials, other industries, entire communities, educators or other
audiences that might have been impacted by the program or campaign. Describe the program/campaign and how it
shaped public opinion regarding economic cultural or social importance of travel and tourism.
viewer and listener impressions; and related data.
Quality of design, concept, execution and materials/medium. Creativity in
project design, development, implementation, message delivery and originality.
Efficiency
Effective use of materials, manpower, resources and budget. Describe the purpose and various elements of the program,
activity or campaign.
Community or Economic Impact
Entries are only required to meet either community or economic impact, so nominations will not be penalized for lacking
both community and economic impact. Entries must specify which criteria they are addressing (Community or Economic Impact). Entries emphasizing both community and economic impact may address criteria in the application.
- Community
Identify the message that was relayed to governmental officials, other industries, entire communities, educators or other
audiences that might have been impacted by the program or campaign. Describe the program/campaign and how it
shaped public opinion regarding economic cultural or social importance of travel and tourism.
- Economic Impact of the program on the community in terms of new business, revenue, exposure, etc. Clearly state
viewer and listener impressions; and related data.